The Effects of Switching Costs On The Adoption Of Electronic Markets
نویسندگان
چکیده
منابع مشابه
Switching cost and brand loyalty in electronic markets: evidence from on-line retail brokers
The ability to retain and lock-in customers in the face of competition is a major concern for e-commerce businesses, especially those that invest heavily in advertising and customer acquisition. In this paper, we propose a method for measuring the magnitude of switching costs and brand loyalty for on-line service providers based on the random utility modeling framework. Applying this approach t...
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